Fiat Commercial Vehicles will be an exhibitor at this year’s W6 Working with Wood exhibition at the NEC, Birmingham, (stand No. D27, Hall 17, 8-11 October 2006). W6 is the trade exhibition for businesses working with wood, and is held every two years at the NEC.

Fiat Commercial Vehicles prides itself in offering customers a comprehensive range, from different sized vans to dropside trucks and chassis cabs. Fiat Commercial Vehicles is confident that businesses can always find the optimal solution for any transport need. Versatile, sturdy and spacious, the new range offers comfort and safety to make customers’ business easier.

All visitors who have pre-registered for W6 Working with Wood will automatically be entered into a free prize draw with the opportunity of winning a new Fiat Doblò Cargo, voted International Van of the Year 2006.

Commenting on the show, Paul Godden, Brand Manager for Fiat Commercial Vehicles, says: “UK sales volume and market share for Fiat Commercial Vehicles have grown in each of the last four years. Whilst we are moving our sights to capture an increasing share of the fleet market, we have not lost sight of the fact that our success to date has been built largely on sales to small & medium enterprises (SME) which operate vans, a sector covering a variety of specialist trades people, which of course includes those businesses involved in many aspects of the wood trade.

“Our intentions in exhibiting at W6 Working with Wood are of course, to further build awareness of Fiat Commercial Vehicles. We believe that visitors to this show will be looking not just at what's available or new in their particular trade, but what other products can also improve the efficiency and image of their business. With the Fiat range including Doblò Cargo, the current International Van of the Year, and the all-new Ducato, we are confident that we will generate a lot of enquiries as a result.”

Fiat Commercial Vehicles is implementing a major restructuring of its dealer network, designed to strengthen aftersales support available to customers.

Last year Fiat Auto UK posted a record for its commercial vehicle sales, with 12,417 units. This strong performance resulted in an increase of Fiat Auto’s share of the UK market from 3.85% in 2004 to 3.92% in 2005 – a rising trend for the fourth consecutive year. This trend continues, as year-to-date, Fiat Commercial Vehicles is number two in terms of percentage growth against last year, compared to all other van manufacturers. Fiat Auto’s 2006 UK market share grew to 4.15% at the end of June.

This growth is being spearheaded by Doblò Cargo, voted International Van of the Year 2006. Fiat’s Ducato and Scudo models are also performing well against the competition, with sales of both up on 2005 figures.

This success is primarily attributable to Fiat Commercial Vehicles offering both retail buyers and fleet customers a class-leading range of products which are ultra-reliable, and available at competitive value-for-money prices.